Com Steve do outro lado do Atlântico, com o seu Brand Like a Rock Star, e a Brands Like Bands na Europa faz com que sejamos actualmente os "embaixadores" mundiais desta analogia entre Marcas e Música.
Esta semana, devido ao cada vez maior número de visitas provenientes de terras do Tio Sam ao nosso blog, trocámos algumas mensagens sobre o crescente interesse nos E.UA. sobre esta nova visão sobre as marcas. Pelo meio o último álbum de Eminem veio também à conversa...
Steve: «I do hope that there is a growing interest in the connection between brands and bands, since my book Brand Like a Rock Star is all about that connection!
Part of the reason is the rise of television programs like "American Idol" and "Glee". Music is an essential part of these programs and it ties into the various product placements and sponsorships.
Another factor is that music is playing a greater role in our lives than ever before. Even though the music business of selling CD's is in serious trouble, more and more people are carrying music with them 24/7 on their smart phones and tablet computers.
I also believe that marketers are looking for new ways to understand the ways in which people bond with products. Music provides a great lens from which to look at how people connect to brands. Eminem's recent comeback is a fantastic example of how honesty and reality can connect with people. His early work was more self-important and driven by comedy skits and gimmicks. That doesn't sell anymore, in music or in branding, and Eminem's new album has connected because it is so honest, human, and real. He has exposed his vulnerabilities in the new songs and reached many new fans because of it.»
Esta semana, devido ao cada vez maior número de visitas provenientes de terras do Tio Sam ao nosso blog, trocámos algumas mensagens sobre o crescente interesse nos E.UA. sobre esta nova visão sobre as marcas. Pelo meio o último álbum de Eminem veio também à conversa...
Steve: «I do hope that there is a growing interest in the connection between brands and bands, since my book Brand Like a Rock Star is all about that connection!
Part of the reason is the rise of television programs like "American Idol" and "Glee". Music is an essential part of these programs and it ties into the various product placements and sponsorships.
Another factor is that music is playing a greater role in our lives than ever before. Even though the music business of selling CD's is in serious trouble, more and more people are carrying music with them 24/7 on their smart phones and tablet computers.
I also believe that marketers are looking for new ways to understand the ways in which people bond with products. Music provides a great lens from which to look at how people connect to brands. Eminem's recent comeback is a fantastic example of how honesty and reality can connect with people. His early work was more self-important and driven by comedy skits and gimmicks. That doesn't sell anymore, in music or in branding, and Eminem's new album has connected because it is so honest, human, and real. He has exposed his vulnerabilities in the new songs and reached many new fans because of it.»
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