Comentário solicitado pelo BrandChannel da Interbrand (E.U.A.)
«After Dr. Dre join at Hewlett-Packard for the Beats project and Lady Gaga being named Polaroid's Creative Director was now the turn of Will.i.am, Black Eyed Peas front man, have been presented at Intel’s internal sales and marketing conference as director of creative innovation of the world’s largest chipmaker brand.
Deborah Conrad, Intel vice president, said that the hiring of Will-i-am is an example of change undertaken by the brand in the way it communicates with consumers, especially for the youngest generations, by incorporating entertainment and technology.
Music is a phenomenon which promotes many communication flows. Some songs or styles of music in particular have the power to stimulate creativity and enhancing the human development (both in individual and social perspective), in a renewing way generating new perspectives and techniques questioning old habits and acquiring new attitudes to development.
In these times, brands like bands needs to engage the disengaged and bring costumers to the stage. And we’re just at the beginning...»