segunda-feira, 30 de maio de 2011


Chrysler has Eminem and recently its sister brand Jeep Wrangler got Lenny Kravitz, who stars in a new advertising campaign cross-promoting the 2011 Jeep Wrangler and Kravitz’s upcoming album, Black and White America, in the U.S.

The first ad in the series, Extraordinary Adventure Swamp, features rock star Kravitz sitting on the hood of a Wrangler, driving through a swamp with the sound from his new track, Rock Star City Life.

“Not only is Kravitz an outstanding singer, songwriter and performer, he is a long-time Jeep owner and fan of the brand,” says Mike Manley, Jeep brand president and CEO, Chrysler Group. “Kravitz shares and understands the core values of the Jeep brand that include an authentic style, a no-holds-barred adventurous approach to life, as well as mastering the ability to withstand the test of time.”

Kravitz called the partnership a perfect fit. “The Jeep Wrangler is a rugged classic. I’ve been driving the same one for 16 years and I refuse to get rid of it – If it ain’t broke, don’t fix it.”

Reading the statements above, Jeep Wrangler and artist Lenny Kravitz most definitely could be friends in real life - a pretty good brand and artist match, don’t you think?
*Artigo anterior para a Heartbeats, agência sueca com sede em Estocolomo, Tóquio e Nova Iorque.

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