«Quem queira trabalhar com Mourinho tem de ter opinião. Ele quer conhecer as nossas ideias e não ouvir pensamentos concordantes.» Rui Faria, treinador adjunto do Real Madrid e que acompanha José Mourinho há 10 anos.
quarta-feira, 8 de junho de 2011
O DIRECTOR DE MARKETING DA ASTRAEUS AIRLINES VAI ESTAR ESTE ANO NA CONCENTRAÇÃO ANUAL DO MOTO CLUBE DE FARO...
Chama-se Bruce Dickinson e é vocalista dos Iron Maiden, que para além de trazerem este ano a Portugal a sua mais recente tournée vão trazer igualmente esta peça com a qual o nosso amigo Pedro Faleiro Silva se cruzou este fim-de-semana em Copenhaga e que vai promover estas duas marcas Iron Maiden e Astraeus Airlines. O frenesim dos Iron Maiden começa quando estes aterram. Co-Branding no seu melhor...
sábado, 4 de junho de 2011
terça-feira, 31 de maio de 2011
DO SOMETHING BUY NOTHING, A CAMPANHA DO MOMENTO NOS ESTANOS UNIDOS...
É contra a fome em Rhode Island e foi concebida por criativos da região. Nothing is the problem, Nothing is the solution, Nothing is the campaign (site da campanha).
OS PROFETAS EVANGELIZAM A FÉ NA MARCA... +PROFETAS +PROVEITOS
Esta é uma das frases que colocámos nas ilustrações do nosso livro «A Marca X – Um Tributo à Fidelização.» de 2009 e que encontra eco num recente artigo da Forbes, onde aborda a “sacralização” de algumas marcas. Sendo a marca mais valiosa do Mundo a referência à Apple é inevitável. Billions of people want the super brand religion (Forbes).
segunda-feira, 30 de maio de 2011
ARTIGO DA HEARTBEATS* COM A COLABORAÇÃO DA BRANDS LIKE BANDS
Chrysler has Eminem and recently its sister brand Jeep Wrangler got Lenny Kravitz, who stars in a new advertising campaign cross-promoting the 2011 Jeep Wrangler and Kravitz’s upcoming album, Black and White America, in the U.S.
The first ad in the series, Extraordinary Adventure Swamp, features rock star Kravitz sitting on the hood of a Wrangler, driving through a swamp with the sound from his new track, Rock Star City Life.
“Not only is Kravitz an outstanding singer, songwriter and performer, he is a long-time Jeep owner and fan of the brand,” says Mike Manley, Jeep brand president and CEO, Chrysler Group. “Kravitz shares and understands the core values of the Jeep brand that include an authentic style, a no-holds-barred adventurous approach to life, as well as mastering the ability to withstand the test of time.”
Kravitz called the partnership a perfect fit. “The Jeep Wrangler is a rugged classic. I’ve been driving the same one for 16 years and I refuse to get rid of it – If it ain’t broke, don’t fix it.”
Reading the statements above, Jeep Wrangler and artist Lenny Kravitz most definitely could be friends in real life - a pretty good brand and artist match, don’t you think?
*Artigo anterior para a Heartbeats, agência sueca com sede em Estocolomo, Tóquio e Nova Iorque.
The first ad in the series, Extraordinary Adventure Swamp, features rock star Kravitz sitting on the hood of a Wrangler, driving through a swamp with the sound from his new track, Rock Star City Life.
“Not only is Kravitz an outstanding singer, songwriter and performer, he is a long-time Jeep owner and fan of the brand,” says Mike Manley, Jeep brand president and CEO, Chrysler Group. “Kravitz shares and understands the core values of the Jeep brand that include an authentic style, a no-holds-barred adventurous approach to life, as well as mastering the ability to withstand the test of time.”
Kravitz called the partnership a perfect fit. “The Jeep Wrangler is a rugged classic. I’ve been driving the same one for 16 years and I refuse to get rid of it – If it ain’t broke, don’t fix it.”
Reading the statements above, Jeep Wrangler and artist Lenny Kravitz most definitely could be friends in real life - a pretty good brand and artist match, don’t you think?
*Artigo anterior para a Heartbeats, agência sueca com sede em Estocolomo, Tóquio e Nova Iorque.
quinta-feira, 26 de maio de 2011
ORGANIZAÇÃO DA IIIª CONFERÊNCIA BRANDS LIKE BANDS JÁ ESTÁ EM MARCHA. ANOTE...
Vai ser em Outubro e estamos a agilizar uma data em definitivo com o nosso painel de convidados. O local que vai acolher a IIIª Conferência Brands Like Bands vai ser o BES Arte & Finança, em pleno centro de Lisboa, no Marquês do Pombal. Uma palavra muito especial de agradecimento para Mariana Castelo Branco do departamento de comunicação – relações institucionais do BES, que acolheu esta iniciativa desde a primeira hora. A conferência deste ano promete mais uma vez, não só pelo painel de convidados mas por algumas iniciativas que vão decorrer, que já estão confirmadas mas que para já, infelizmente, ainda não podemos divulgar.
Iª Conferência Brands Like BandsRestart 2009
Carlos Coelho (Ivity), Rita Redshoes, António Câmara (YDreams) e Nuno Gonçalves (The Gift e Amália Hoje)
IIª Conferência Brands Like BandsIPAM 2010
Maria João Vieira Pinto (Revista Marketeer), Roberta Medina e Agatha Âreas (Rock in Rio), Carlos Coelho (Ivity) e João Ermida
MAXIMUN ROCKNROLL
Carlos Coelho na Iª Conferência Brands Like Bands «O BE veste-se de esquerda chique, o PCP de operário recém-engravatado, o CDS-PP de colarinho italiano e PS e PSD parecem fazer compras na mesma loja. Esbate-se a imagem de cada um e não se acentua o caráter. Todos acabam por vestir a farda de político, como se o país fosse uma garagem onde temos o carro empanado e os mecânicos não se entendem, porque não querem ou não sabem, restando-lhes proteger a sua imagem de profissionais dentro dos fatos de macaco.» Carlos Coelho, Partner Ivity Brand Corp.
domingo, 22 de maio de 2011
ATÉ PODIA SER NA COSTA DA CAPARICA OU NA FONTE DA TELHA...
Porque a dúvida essa iria sempre persistir. Terá sido este vídeo editado ou não? A única certeza para já é que atingiu os seus objectivos em se ter tornado viral. Sugestão... ver sem som.
quarta-feira, 18 de maio de 2011
segunda-feira, 16 de maio de 2011
«DO YOU REMEMBER ROCK N ROLL RADIO?» - STEVE JONES
Music of all forms has played a pivotal role in my life. I remember laying in bed as a teenager listening to faraway AM radio stations from big American cities and wishing I could be like one of the charismatic and engaging DJs I heard. I treated the songs the way sports fans treat statistics. I kept track of when they came out and where they peaked on the charts. I tried to learn everything I could about every new band that came out! When I would get in a fight with my parents, I would retreat to my room and crank up my music and get lost in the sounds.
Today one of the songs that means the most to me is "My Hero" by Foo Fighters. I don't remember the first time I ever heard the song, but I clearly remember the first time I "got it". My son, now a teenager himself, was in the car with me and we had just gotten into a typical father-son argument with me over something silly. I was mad at him, as I am sure he was at me. After dropping him off, "My Hero" came on the radio.
Dave Grohl of Foo Fighters sang "There goes my hero, watch him as he goes. There goes my hero... he's ordinary."
It reminded me of the short time we have on this earth, and the deep bond between a father and his son. It spoke to me about the way we are all imperfect and "ordinary", yet to each other we can be heroes. It made me think of my relationship with my hero - my father - and my son's relationship with me.
Today, every time I hear "My Hero", I turn it up as loud as I can. The pounding drum beat and screaming guitars mask the soft and gentle message: love those around you with all your heart while you can and embrace their imperfections, because you won't be around forever. Tomorrow might be too late.
- Steve Jones - author of the new book "Brand Like A Rock Star", coming October 1, 2011 on Greenleaf Book Group. Now available for pre-order at Amazon.com.
www.brandlikearockstar.com
Today one of the songs that means the most to me is "My Hero" by Foo Fighters. I don't remember the first time I ever heard the song, but I clearly remember the first time I "got it". My son, now a teenager himself, was in the car with me and we had just gotten into a typical father-son argument with me over something silly. I was mad at him, as I am sure he was at me. After dropping him off, "My Hero" came on the radio.
Dave Grohl of Foo Fighters sang "There goes my hero, watch him as he goes. There goes my hero... he's ordinary."
It reminded me of the short time we have on this earth, and the deep bond between a father and his son. It spoke to me about the way we are all imperfect and "ordinary", yet to each other we can be heroes. It made me think of my relationship with my hero - my father - and my son's relationship with me.
Today, every time I hear "My Hero", I turn it up as loud as I can. The pounding drum beat and screaming guitars mask the soft and gentle message: love those around you with all your heart while you can and embrace their imperfections, because you won't be around forever. Tomorrow might be too late.
- Steve Jones - author of the new book "Brand Like A Rock Star", coming October 1, 2011 on Greenleaf Book Group. Now available for pre-order at Amazon.com.
www.brandlikearockstar.com
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